Victimless meat? Design for Debate

Currently, scientists are researching ways to grow meat in a laboratory. This is called InVitro cultured meat. In this project I explore the possibilities of how producers and consumers of traditional meat will react when this type of meat becomes the norm.

The Real Meat Company is a near future fictitious company. Considering that In-Vitro Meat may become the norm I have chosen to focus on sustaining our relationship with animals as a food source. The company aims to retain the principles of traditional farming such as caring for livestock whilst accepting that a point of sale change will reiterate public engagement with farming and eating meat i.e. higher costs might mean it becomes a once a year event.

Taking the 'experience in a box' model that sells experiences such as F1 driving in high street shops, The Real Meat Company turns the act of buying meat into an experience. A consumer will buy an empty box that entitles them to a variety of experiences. These experiences would vary from a single pork chop to a whole week on a 'farm' with animal products to take home. This would be reflected in the cost; anything from £100 to £2000 for example.

This scenario hints at very different enviroments for the future of farming. They would have to become accessible, inviting and user-friendly. Their tools, equipment, working protocols and practices might have to change in order to accommodate 'clients'.