Services. Strategy. Futures.

I am a service designer, strategist and digital product manager. My primary drive is perfecting an organisation's relationship with its customers or users, through the services it provides.


I have significant design experience, bringing a conceptual perspective that leads to a holistic and strategic approach to crafting deliverables.


I have led broad projects, ranging from the design of educational and government services to mobile banking offers, launching a car brand and end-to-end service strategy for international airports.


I am experienced in creating a range of deliverables. These include; UX specifications (wire-framing etc.), design principles, behavioural guidelines, service blueprints, journey maps and service/information architecture.


I have designed bespoke research projects for clients, from project proposal through to delivery. I am skilled in engaging with a wide audience, encouraging people to focus and collaborate around an objective.


I am comfortable with using various qualitative methodologies and tools to illicit meaningful insights including; film ethnography, on-line networks, co-creation workshops, various interview techniques and prototyping.

Strategy and Product Management

I am experienced in assessing and integrating organisational needs to align both strategic and tactical next steps.

I am methodical when identifying opportunity areas, setting a vision and developing frameworks that clearly articulate product/service development.

I present findings in a succinct and understandable manner.


I am comfortable with diverse audiences from digital specialists to policy or operational staff and have managed multidisciplinary teams of up to 25 people.


2005 -2007

MA Design Interactions, Royal College of Art

2003 - 2007

BA (Hons) Interactive Arts, First Class, Manchester Metropolitan University

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